ebook statistik j supranto jilid 2 edisi 7 full

Papers related to service quality and customer satisfaction were reviewed from the online database. Further, the study intends to explore whether SERVQUAL model is applicable for the hotels to satisfy their customers.

Therefore, the purpose of this review paper is to study whether high level of quality service actually leads to satisfied customers and makes them loyal towards a particular hotel brand. Hotels do not leave any stone unturned to deliver best of the services to magnetize the customers. In the competitive hotel industry, individual hotels find ways to be unique to make their products and services shine amongst others. Implication: Partially or simultaneously, the two independent variables have a positive effect on room income. While the remaining 33.4% is influenced by other factors not included in this study. Findings: Based on the results of SPSS 25 calculations on multiple determination analysis, it is known that the coefficient of determination is 66.6%, which means that the contribution of advertising (X1) and telemarketing (X2) variables is 66.6% to the rise and fall of room income at the hotel. Advertising carried out is in the form of print advertisements through brochures or flyers, newspapers, and magazines, electronic advertisements through the internet and social media, as well as special advertisements.

The data analysis technique used is multiple regression analysis which aims to determine the magnitude of the influence of advertising and telemarketing to increase room revenue of the hotel, and processed with SPSS 25. Research methods: Data collection techniques used are observation, interviews and documentation. Purpose: This study was conducted to determine the application of advertising and telemarketing by a 4-star hotel located in Payangan, Gianyar, Bali, Indonesia and their effect on increasing room revenue.

Ebook statistik j supranto jilid 2 edisi 7 full